Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 2/18/2019

In Iceland’s small society, people refer to each other by first name and personal relationships matter.  A personal visit will go a long way in establishing a successful business relationship.  As the market is small, it is very common that Icelandic companies act as agents for foreign exporters, handling importation, distribution and marketing.

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