Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 8/5/2019

To successfully enter the Fiji market, it is essential that U.S. firms have local market expertise.  U.S. firms often work with an appropriate business partner in the local market to provide on-going support to ensure an amicable long-term relationship.

The majority of Fiji’s business community is of Indo-Fijian ethnicity; however, the number of indigenous Fijian businesspersons is growing.  While English is widely spoken in Fiji, the cultural differences between the United States and Fiji should not be overlooked.

As Australia and New Zealand companies dominate the local business scene and have a long standing relationship with local companies, U.S. companies need to be prepared to match strong competition from Australia and New Zealand.

It is highly recommended that due diligence be undertaken prior to entering any contract or making any long-term commitment.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.