Estonia - Direct MarketingEstonia - Direct Marketing
There is a wide range of EU legislation that impacts the direct marketing sector. Compliance requirements are most stringent for marketing and sales to private consumers. Companies need to focus on the clarity and completeness of the information they provide to consumers prior to purchase and on their approaches to collecting and using customer data. The following gives a brief overview of the most important provisions flowing from EU-wide rules on distance selling and on-line commerce.
Distance Selling Rules
E- Commerce in Europe