El Salvador - Trade Promotion and AdvertisingEl Salvador - Trade Promotion and Ads
Advertising in El Salvador is conducted through TV, radio, and newspapers, and it is estimated that 20% of advertising is dedicated to outdoor media. Depending on the target market, nature of product, purpose of the message or marketing plan, advertising agencies will recommend the most appropriate media mix.
El Salvador has 47 television channels, which include commercial, educational, and religious channels with nationwide or specific territorial coverage. The main VHF nationwide channels are 2, 4, 6, 8, 10 and 12. The first three are part of the same business group, Telecorporación Salvadoreña. There are 28 Ultra High Frequency (UHF) channels in lower bands with limited broadcasting range, some with national coverage links, such as Canal 19, Canal 21, and Canal 33. The main television channels are now transmitting their programing through the internet, targeting the audience of Salvadorans living abroad.
There are 196 FM and 71 AM radio stations in El Salvador. Statistics indicate that 70% of FM stations are primarily music, and 30% broadcast news programs, commentary, religious, sports and/or educational programs.
In terms of print media, there are six newspapers with a total daily circulation estimated at over 300,000. El Diario de Hoy and La Prensa Grafica are the leading dailies with nationwide coverage with 65% of the total circulation, followed by Diario El Mundo. Additionally, El Heraldo de Oriente and El Pais are smaller publications reporting news from the eastern and western part of the country, respectively. El Grafico (sports), and MAS (daily news) are smaller newspapers. El Faro and La Pagina are electronic newspapers. The American Chamber of Commerce, the Chamber of Commerce and Industry, as well as other trade organizations, circulate monthly magazines with paid advertising. Magazines with regional reach such as Estrategia y Negocios, El Economista Regional, SUMMA and Central America Today are preferred advertising vehicles for economic and business groups.
The International Convention and Fair Center of El Salvador (CIFCO) organizes exhibitions and trade events on a regular basis. For company or brand promotion, the most popular trade shows are for consumer products, automotive, and the biannual International Fair. The Construction Chamber, CASALCO, holds an exhibit every two years. The Salvadoran Agriculture Chamber (CAMAGRO) organizes the main agricultural products/and machinery trade show. In addition, The Salvadoran Association of Industry (ASI) organizes a local tradeshow to promote different industry sectors: a regional energy congress, providing space for exhibitors, technical briefings and business to business meetings.
Salvadoran companies travel frequently to trade shows in the United States to seek new products and business partners. For a list of U.S. trade shows supported by the U.S. Commercial Service in El Salvador visit U.S. trade shows in El Salvador.
The U.S. Commercial Service offers customized solutions to help U.S. exporters, particularly small and medium sized businesses, successfully expand exports to new markets. Our global network of trade specialists will work one-on-one with U.S. exporters through every step of the exporting process. To learn more about U.S. government trade promotion resources for new and experienced exporters, please visit: U.S. trade promotion.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
El Salvador has 47 television channels, which include commercial, educational, and religious channels with nationwide or specific territorial coverage. The main VHF nationwide channels are 2, 4, 6, 8, 10 and 12. The first three are part of the same business group, Telecorporación Salvadoreña. There are 28 Ultra High Frequency (UHF) channels in lower bands with limited broadcasting range, some with national coverage links, such as Canal 19, Canal 21, and Canal 33. The main television channels are now transmitting their programing through the internet, targeting the audience of Salvadorans living abroad.
There are 196 FM and 71 AM radio stations in El Salvador. Statistics indicate that 70% of FM stations are primarily music, and 30% broadcast news programs, commentary, religious, sports and/or educational programs.
In terms of print media, there are six newspapers with a total daily circulation estimated at over 300,000. El Diario de Hoy and La Prensa Grafica are the leading dailies with nationwide coverage with 65% of the total circulation, followed by Diario El Mundo. Additionally, El Heraldo de Oriente and El Pais are smaller publications reporting news from the eastern and western part of the country, respectively. El Grafico (sports), and MAS (daily news) are smaller newspapers. El Faro and La Pagina are electronic newspapers. The American Chamber of Commerce, the Chamber of Commerce and Industry, as well as other trade organizations, circulate monthly magazines with paid advertising. Magazines with regional reach such as Estrategia y Negocios, El Economista Regional, SUMMA and Central America Today are preferred advertising vehicles for economic and business groups.
The International Convention and Fair Center of El Salvador (CIFCO) organizes exhibitions and trade events on a regular basis. For company or brand promotion, the most popular trade shows are for consumer products, automotive, and the biannual International Fair. The Construction Chamber, CASALCO, holds an exhibit every two years. The Salvadoran Agriculture Chamber (CAMAGRO) organizes the main agricultural products/and machinery trade show. In addition, The Salvadoran Association of Industry (ASI) organizes a local tradeshow to promote different industry sectors: a regional energy congress, providing space for exhibitors, technical briefings and business to business meetings.
Salvadoran companies travel frequently to trade shows in the United States to seek new products and business partners. For a list of U.S. trade shows supported by the U.S. Commercial Service in El Salvador visit U.S. trade shows in El Salvador.
The U.S. Commercial Service offers customized solutions to help U.S. exporters, particularly small and medium sized businesses, successfully expand exports to new markets. Our global network of trade specialists will work one-on-one with U.S. exporters through every step of the exporting process. To learn more about U.S. government trade promotion resources for new and experienced exporters, please visit: U.S. trade promotion.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.