Costa Rica - Direct MarketingCosta Rica - Direct Marketing
Direct marketing has enjoyed limited success in Costa Rica. The country does not have a developed postal system with defined street names and numbers, so it is difficult to obtain client lists or reliable addresses. Direct marketing via email, phone, and text messaging just began a few years ago but is gaining popularity. There are no Costa Rican laws that specifically regulate direct marketing. Instead, the general laws which apply to advertising and public relations agencies are used to regulate direct marketing. Companies use websites and Facebook pages (Facebook is widely used by Costa Ricans of many demographics). Recently there has been an increase in the use of email and mobile subscription to promote sales by sending e-coupons.
International e-commerce stores such as Amazon and Wish have become very popular among local consumers. This continues to generate business for companies that handle associated logistics and other e-commerce collateral services.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
International e-commerce stores such as Amazon and Wish have become very popular among local consumers. This continues to generate business for companies that handle associated logistics and other e-commerce collateral services.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.