Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.
Last Published: 7/22/2019

Newspapers and radio are the most common advertising media in Botswana, though as more citizens access the internet through mobile devices in the coming years, advertising via internet will become more important to vendors.

South African satellite television broadcasts reach the major cities and can provide a venue for products marketed throughout the region.  The national television station, BTV, and the Gaborone television station, E-Botswana, may also promote useful means for advertising.
 

Botswana’s major newspapers are:

 

  1. The Botswana Guardian - www.botswanaguardian.co.bw 
  2. The Botswana Gazette - www.gazette.bw  
  3. The Midweek Sun - www.midweeksun.co.bw 
  4. Mmegi - www.mmegi.bw/
  5. The Daily News - www.gov.bw/news
  6. Sunday Standard – www.sundaystandard.info 
  7. The Patriot – www.thepatriot.co.bw
  8. The Business Weekly & Review – www.businessweekly.co.bw
  9. The Advertiser – Printing and Publishing Services, P/Bag 0081, Gaborone, Tel: (267) 391-4788, Fax: (267) 391-4595, email: advertiser@info.bw, (No website); and
  10. Advertisers interested in wide, local and English language coverage may wish to contact Radio Botswana at the Department of Information and Broadcasting, P/Bag 0060, Gaborone, Tel: (267) 395-2541; Fax: (267) 395-2541.
 

There are two government-owned radio stations:

  1. Radio Botswana 1 (RB1)

  2. Radio Botswana 2 (RB2)

These are both managed under the Department of Broadcasting Services, Bag 0060 Gaborone, Tel: (267) 365-3065/365-3336 -  www.gov.bw


Private radio stations include:

 
  1. Gabz FM 96.2, Bag B0319, Gaborone, Tel: (267) 3956-962 – www.gabzfm.co.bw  
  2. Yarona FM 106.6, Box 1607, Gaborone, Tel: (267) 391-1066 – www.yaronafm.co.bw  
  3. Duma FM 93.0, Box 1823 Gaborone, Tel: (267) 350 - 0130 – www.dumafm.co.bw

The government-owned Botswana television station (BTV) offers some advertising.  Interested advertisers should contact the Department of Information and Broadcasting at the above address.  The E-Botswana television station, Box 921, Gaborone, Tel. (267) 395-7654, Fax (267) 390-1875, email: info@ebotswana.co.bw, offers advertising for the Gaborone market.

“Beneath Botswana” is a locally produced trade magazine for the mining industry and “Discover Botswana" is a Botswana tourism trade magazine which showcases tourism resources and investment opportunities.  For more information visit: beneathbotswana.com and www.discover-botswana.com.


Several reputable marketing, media, and advertising agencies are available in the country. These include:

 
  1. Horizon Ogilvy and Mather - www.facebook.com/HorizonOgilvy/
  2. Marketing Communications - Email: mascom@info.bw 
  3. Media Communications - Email: vich@medcom.bw   
  4. Alliance Media Botswana - www.alliancemedia.com/countries/botswana.html 
  5. Continental Outdoor Media - www.continentaloutdoor.com  
  6. Optimum McCann-Erickson – www.pulaholdings.co.bw  
  7. Dialogue Saatchi & Saatchi – Email: kefilwe@dialoguesaatchi.com

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.