Benin - Trade Promotion and AdvertisingBenin - Trade Promotion
Benin’s press and diverse broadcast media are excellent marketing resources. In addition to the public daily newspaper, “La Nation,” there are more than thirty daily newspapers published in Cotonou. Television outlets include the national TV stations include ORTB (www.ortb.bj) and the Benin Business Channel (BB24). Local Private TV stations include, Golfe TV, Canal 3, Ado TV, TV Ilema, and Tele Carrefour, and international cable channels such Canal+ and DSTV. Radio outlets include seventy-eight private radio stations, as well as the radio division of the national broadcast corporation. ORTB, Golfe, and Canal 3 broadcast via satellite to several African, European, North American, and Asian countries. Cell phone text messages are also used for advertising. The Embassy’s Economic and Commercial Section also offers paid services such as Single Company Promotions to help get the word out about an American company’s products or services.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.