Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 2/28/2019

Employing direct marketing techniques in Benin may not be viable due to underdeveloped telecommunications and postal and information technology infrastructure. However, advertising and communications companies, mobile phone providers and some TV programs may perform direct marketing.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.