Australia - Trade Promotion and AdvertisingAustralia - Trade Promotion
US companies can promote their products by advertising in established broadcast, print and digital media outlets such as major newspapers, industry magazines, trade association newsletters, and websites. Direct mail campaigns launched from the United States, without a local Australian presence, generally are not effective as a sole tactic. Companies should take note that households can also be placed on a “Do Not Mail List” that has been growing yearly.
Australia hosts a variety of trade shows and conferences each year. While not as large as some similar events in Asia or Europe, these can provide efficient access to Australian trade and industry buyers. The US Commercial Service Australia organizes US Pavilions at several Australian trade shows to introduce new American suppliers and raise the market profile of existing distributors of US products and technologies.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.