Describes what is customary in the market for sales and customer support.
Last Published: 7/23/2018

Generally, doing business in Australia is straightforward for US exporters when compared with other foreign markets. Culture, language, and business practices are remarkably common. Subtle cultural differences do exist; however, that can either invigorate or undermine a business relationship. In their dealings, both Americans and Australians are wise to take the time and effort to confirm that their perceptions about roles and expectations are consistent with those of their counterparts.

Depending on the product or service to be exported, Australian agents/distributors expect support from their US suppliers, including product warranty for a specified time, training, advertising, and promotion.

Timely delivery of goods, including spare parts, is expected and is rarely a problem, as major US freight forwarders have offices in Australia. Air and sea freight are commonly used. Where necessary, US firms should ensure that their representatives can service the imported equipment or that there are service arrangements in place.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.