Australia - Direct MarketingAustralia - Direct Marketing
Advancements within the telecommunications industry and technological developments associated with database applications have resulted in significant growth in the direct marketing industry. As with most forms of advertising, direct marketing is becoming saturated in the marketplace and competition for the consumer’s attention is increasing.
A wide range of communication facilities are used in this competitive industry. This includes telephones (telemarketing), mail (catalogs/direct mail), traditional broadcast and print media (direct response advertising via television, radio, newspapers, and magazines) and electronic media (the Internet). In response to community concerns and complaints about unsolicited direct marketing calls to private telephones, the Australian government introduced the “Do Not Call Register” in May 2007 for those consumers who want to opt out of receiving calls from telemarketers. Organizations exempt from adhering to the Register’s regulations include charities, government bodies, religious groups, educational institutions, and registered political parties.
Commercial electronic messaging (emails, SMS, MMS, or similar) is regulated in Australia under the Spam Act. Such messages must be sent with the recipient’s consent and identify the person or organization that authorized sending the message. Commercial electronic messages must also contain a functional ‘unsubscribe’ facility to allow the recipient to opt-out from receiving messages from that source in the future.
Australian legislation banned the commercial sale of email addresses and businesses have been forced to draw on their own resources to build email marketing databases. Internet marketers find these email marketing database systems to be an inexpensive and efficient way to reach customers. These new customer relationship management systems have also leveled the playing field for small businesses that would like to inform customers about the company’s new deals.
The Association for Data-driven Marketing and Advertising (ADMA) is Australia’s principal body for information-based marketing and represents more than 500 member organizations. ADMA works closely with government, consumer, and industry groups on the development of codes of practice for direct marketing. Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
A wide range of communication facilities are used in this competitive industry. This includes telephones (telemarketing), mail (catalogs/direct mail), traditional broadcast and print media (direct response advertising via television, radio, newspapers, and magazines) and electronic media (the Internet). In response to community concerns and complaints about unsolicited direct marketing calls to private telephones, the Australian government introduced the “Do Not Call Register” in May 2007 for those consumers who want to opt out of receiving calls from telemarketers. Organizations exempt from adhering to the Register’s regulations include charities, government bodies, religious groups, educational institutions, and registered political parties.
Commercial electronic messaging (emails, SMS, MMS, or similar) is regulated in Australia under the Spam Act. Such messages must be sent with the recipient’s consent and identify the person or organization that authorized sending the message. Commercial electronic messages must also contain a functional ‘unsubscribe’ facility to allow the recipient to opt-out from receiving messages from that source in the future.
Australian legislation banned the commercial sale of email addresses and businesses have been forced to draw on their own resources to build email marketing databases. Internet marketers find these email marketing database systems to be an inexpensive and efficient way to reach customers. These new customer relationship management systems have also leveled the playing field for small businesses that would like to inform customers about the company’s new deals.
The Association for Data-driven Marketing and Advertising (ADMA) is Australia’s principal body for information-based marketing and represents more than 500 member organizations. ADMA works closely with government, consumer, and industry groups on the development of codes of practice for direct marketing. Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.