Armenia - Selling Factors and TechniquesArmenia - Selling Factors

As with any country, successfully marketing and selling goods and services in Armenia require adaptation to its commercial climate and business practices. Market research is required to identify opportunities and potential Armenian business partners. The choice of a partner is key and should be done only after conducting sufficient due diligence to determine the potential partner’s reputation and reliability. Exporters should avoid selling on open account until they have developed a well-established track record with buyers. Letters of credit and other secure financing vehicles are becoming increasingly available. Exporters should be prepared to adjust prices according to currency fluctuations. Although the usage of payment cards is expanding throughout Armenia, especially in brand name shops and supermarkets, many business facilities, especially in the regions, still lack equipment and infrastructure to accept electronic payments. At the same time, ATMs are available at many business centers or nearby. Armenian language labeling is required for foodstuffs and several other products. Advertisements must also be in the Armenian language, although they can include foreign languages in addition to Armenian.