Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 2/12/2019

The use of direct marketing is growing in Armenia, particularly among IT and telecommunications companies which use direct mail, text message advertisements, and leaflet distribution. Every year digital marketing landscape continues to grow at a rapid pace and the number of marketing agencies have increased. For digital marketing there are almost all the prerequisites: internet connection is widespread throughout the country and thousands of Armenians are engaged in social media. While printed materials are still used, increasingly businesses regularly deliver special offers through social-media sites, mobile applications, and e-mail to existing or potential customers.  Leading direct sales companies such as Mary Kay, Oriflame, and Herbalife use network marketing, a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit. To attract a motivated agent with high loyalty to the product is getting more difficult in the beauty direct sales segment compared to previous years. Direct mail is still limited because regular postal services are not widely used, and many direct marketing efforts lack clear market segmentation based on targeted consumer profiles. Express courier services operating in Yerevan include FedEx, UPS, and DHL. 

Major media outlets in Armenia include:
Public TV Company of Armenia- (www.1tv.am)
Kentron- (www.kentron.tv)
Armenian TV-(www.armeniatv.am)
Shant TV-(www.shanttv.am)
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.