7.1 Shipping & Fulfillment ManagementShipping & Fulfillment Management
Shipping and fulfillment is often one of the most overlooked, dreaded, and challenging aspects of ecommerce. Yet the importance of good shipment and fulfillment service for your business cannot be ignored. You are able to control every detail of a customer or business’s online experience through your ecommerce site, from pricing and marketing to general appearance and user-friendliness. But once you ship your product, you are effectively handing this process to another business to handle the rest of the way. It is important to ensure that you understand and track this process fully so that the customer or business that orders your product is happy with the cost, time, and quality of your shipped products.
Prepared by the International Trade Administration. With its network of 108 offices across the United States and in more than 75 countries, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.