Zimbabwe - Trade Promotion and AdvertisingZimbabwe - Trade Promotion
Zimbabwe is a relatively small market in which a few trade shows are held annually. The Zimbabwe International Trade Fair (ZITF) is the premier expo where several local and international companies exhibit their products. Following the policy changes ushered in by the new government in late 2017, the number of foreign exhibitors (which had been low) increased substantially in 2018 only to fall again in 2019. There are also a number of smaller specialized trade shows such as MINE ENTRA for the mining sector and the Zimbabwe International Travel Expo for the tourism sector. It is also possible to advertise products through the local press or use local Internet providers to post web sites.