Venezuela - Direct MarketingVenezuela - Direct Marketing
Direct marketing is common in Venezuela. Marketing through TV commercials, newspaper inserts, home visits, or street vendors is widespread. Mail advertising has been almost nonexistent due to postal system difficulties, but the Sunday press is commonly used for advertisements. Online marketing has been limited due to the country’s economic problems, as internet speeds remain some of the slowest in Latin America and consumers have limited opportunities to buy new technology, including smart phones, tablets, and computers.