Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 2/17/2019

Direct marketing is common in Venezuela.  Marketing through TV commercials, newspaper inserts, home visits, or street vendors is widespread.  Mail advertising has been almost nonexistent due to postal system difficulties, but the Sunday press is commonly used for advertisements.  Online marketing has been limited due to the country’s economic problems, as internet speeds remain some of the slowest in Latin America and consumers have limited opportunities to buy new technology, including smart phones, tablets, and computers.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.