Uzbekistan - Trade Promotion and AdvertisingUzbekistan - Trade Promotion
Print and television are the most popular means of advertising. The Bisnis Vestnik Vostoka (BVV – “Eastern Business Review”), Darakchi (“Herald”), Prestizh (“Prestige”), Argumenty i Fakty (“Argument and Fact”) and Economicheskoe Obozrenie (“Economic Review”) are the most popular economic and business journals. Local TV channels, including Yoshlar, Kino, and Sports, tend to have relatively small audiences. Advertisers prefer to place their content with cable television providers that offer access to Russian and U.S. programming.
There are several Western and local advertising firms operating in Uzbekistan. Radio commercials and out of home advertisements are also commonly used by Russian, Western, and local companies.
Uzbekistan has numerous trade shows covering a diverse array of sectors, including tourism, healthcare, food, and energy. Most are held at the Uzexpocentre—the largest exposition center in Tashkent (http://www.uzexpocentre.uz). ITE Uzbekistan (www.ite-uzbekistan.uz) is the most prevalent exposition organizer in the country, though IEG-Uzbekistan (http://ieg.uz) and TNT Productions, Inc. (www.tntexpo.com) provide similar services.