Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 7/22/2019

Selling techniques are comparable to the practices in the U.S. General competitive factors such as price, quality, promptness of delivery, and availability of service are those that determine the success of a supplier. Sales material should be in the  local language.
Swedish firms do not change suppliers readily and many commercial relationships have been built up and maintained over decades.
 

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