Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 7/15/2019

Close working relationships are often critical to concluding deals in Morocco. Like other markets in the MENA region, Moroccans base business on trust and mutual respect built over time.  U.S. exporters should strongly consider travel to the country to develop and strengthen relationships.  In addition, working with a locally based agent or distributor typically enables U.S. firms to develop essential knowledge of key contacts, customs regulations, and niche opportunities and sustain relationships with partners and distributors.  U.S. firms should also fully understand the regulatory environment and procedures before entering the market to avoid unexpected hurdles.

Business practices in Morocco differ from those in the United States.  For example, bureaucratic red-tape consumes more time than in the United States, often requiring multiple copies of documents, with official stamps and signatures.  Moroccans have rapidly adapted to mobile technology and often reply to text messages, internet messaging or phone calls quicker than email.

The U.S. Commercial Service in Morocco can provide individualized counseling to determine the best market entry strategy for a given U.S. company or product, and can assist with partner searches for joint ventures, resellers, agents, and distributors.  U.S. firms are encouraged to contact the nearest U.S. Export Assistance Center for an initial orientation and explanation of export assistance business services.

The U.S. Commercial Service office is located in the U.S. Consulate General in Casablanca and provides advice on how to approach the Moroccan market and assists U.S. exporters in their search for potential partners.  U.S. companies may also consult their local U.S. Export Assistance Center.  For the address and phone number of the nearest U.S. Export Assistance Center please visit  http://export.gov/usoffices/index.asp

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.