Moldova - Trade Promotion and AdvertisingMoldova - Trade Promotion
After the uncertainties of the 1990s, the new millennium has seen a burgeoning Moldovan advertising industry, spurred by higher consumption made possible by remittances from the many Moldovans working abroad. Both consumers and companies have begun to appreciate the effectiveness of advertising and the importance of marketing products.
Moldova passed a law on advertising in 1997 that set out advertising standards and rules. All forms of media are widely used (television, newspapers, magazines, radio, outdoor billboards and Internet). However, recent studies show that television and Internet are the most actively used media for advertising, leaving old media such as radio or the press trailing behind. Several international advertising agencies have representatives in Chisinau, including Ogilvy Mather and McCann Erickson.
Major media outlets in Moldova include:
National Public Broadcaster Teleradio Moldova
Prime TV
Jurnal TV
Publika TV
Realitatea TV
Pro TV
Komsomolskaya Pravda
Logos Press
National trade shows and exhibitions continue to be an effective way to introduce products to local buyers. MoldExpo is the prime venue for the largest trade shows organized in Moldova.