Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 8/19/2019

Since the Internet boom in the United States, Malaysia has used technology to more effectively target its broad consumer base, using improved databases to achieve one-to-one marketing. Direct marketing in Malaysia is now on par with other developed consumer societies, and includes a full range of channels, from technology-driven Internet banners and SMS messaging to traditional billing inserts. Facebook and Twitter have high penetration in Malaysia, and are increasingly the social media platforms of choice for targeted marketing.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.