Lebanon - Selling Factors & TechniquesLebanon - Selling Factors
The Lebanese market is generally considered to be open and price sensitive. Sales materials can be in English, French, or Arabic. Many European and Asian brands have gained market shares, but Lebanese consumers value high-quality U.S. products for their quality, technology, and innovation.
Lebanese companies usually request exclusive representational rights when signing agency agreements with foreign companies. U.S. companies should partner with an exclusive agent to represent their products in Lebanon. Moreover, U.S. companies should seek local legal counsel when doing business in Lebanon. A list of local lawyers is available at the United States Embassy website.