Discusses the state of direct marketing and what channels are available for companies to use direct
Last Published: 6/3/2019

Lebanon’s annual advertising expenditures consistently rank amongst the highest in the region.  After having peaked in 2010 at $161.4 million, advertising spending slumped in the following years as Lebanon’s economic situation worsened.  However, a gradual recovery occurred in 2014 when annual advertising expenditures rose to $160.1 million.
Television advertising represents the largest share of total advertising with a value annually exceeding $50 million.  Out-of-home and cinema advertising represents the second largest share of total advertising, exceeding $25 million, of which cinema advertising remains below $2 million per year.  Newspaper advertising represents approximately 15 percent of total advertising spending and exceeds $20 million per year.  Magazines account for seven percent of total advertising expenditures.  Digital advertising has steadily expanded over the past several years with over $15 million in spending, and radio advertising surpassed $5 million.
International fairs offer additional marketing opportunities.  Please visit Trade Fairs in Lebanon.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.