Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 7/15/2019

Direct marketing in Laos by electronic means may face increased potential, as an estimated 89 percent of the total population possesses mobile cellular subscriptions, and internet penetration (though still low) is growing quickly, particularly in more urban areas.  Although the road network is improving, there is limited postal coverage.  The literacy rate is officially estimated to be 80 percent for those older than 15 years.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.