Jordan - Trade Promotion and AdvertisingJordan - Trade Promotion
U.S. - style promotion is gaining popularity. There are a number of trade fair events where U.S. exporters can participate, and many Jordanian businesspeople attend major regional fairs, such as those held in Dubai.
Advertisement in newspapers, radio, and business journals as a means to locate agents, distributors or buyers can be effective. Billboards and electronic screens are also available. Cell phones are ubiquitous in Jordan and an increasing number of notices and advertisements are sent via SMS. U.S. firms may also advertise on the Commercial Service/Amman website: buyusa.gov/jordan/en/fuse.html.
Details on Jordanian newspapers can be viewed at onlinenewspapers.com/jordan.htm.
Magazines are more numerous, of better quality, and offer good access to the more affluent sector of society. There are a number of regional business magazines and sector-specific magazines distributed throughout the Middle East that can also offer useful advertising opportunities