Discusses opportunities for U.S. franchisers and legal requirements in the market.
Last Published: 12/18/2018

Jordanians are enthusiastic about U.S. franchises and local investors are increasingly interested in franchising, especially in the service sector and the fast food industry. U.S. retail and service franchises have increased in the last several years.  The Jordanian market, however, holds limited capacity for the number of franchise outlets, and not all franchises have been successful. Examples of recent franchises opening a presence in Jordan include: Applebee’s, ACE Hardware, and Ruby Tuesdays. Other franchises in the fast food industry, such as KFC, Pizza Hut, Starbucks, McDonald’s, and Burger King, have been in the market for several years. Several new malls have opened in Amman in recent years; others are under construction; and there are plans for outlet stores in the southern suburbs of Amman.  These projects will generate opportunities for additional retail franchises.
 

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