Guatemala - Trade Promotion and AdvertisingGuatemala - Trade Promotion
The Commercial Services office of the U.S. Embassy in Guatemala City can provide guidance and assistance to U.S. firms seeking to enter or expand their presence in the Guatemalan market. The following trade associations can also provide guidance, information and/or assistance to companies planning trade promotion events, which may include product demonstrations, seminars, conferences, etc.
American Chamber of Commerce of Guatemala (AMCHAM)
Contact: Juan Pablo Carrasco, President
E-mail: trade@amchamguate.com
Web page: www.amchamguate.com
Cámara de Comercio de Guatemala (Guatemalan Chamber of Commerce)
Contact: Jorge Briz Abularach, President
E-mail: info@cameradecomercio.org.gt
Web page: www.ccg.com.gt
Cámara de Industria de Guatemala (Chamber of Industry)
Contact: Juan Carlos Tefel, President
E-mail: info@industriaguate.com
Web page: www.industriaguate.com
Cámara Empresarial de Comercio y Servicios (Chamber of Commerce and Services)
Contact: Carlos Cuellar, President
E-mail: administracion@cecoms.org
Web page: www.cecoms.org
Advertising
Advertising in Guatemala is usually done through the local media, such as newspapers, magazines, radio and television. In recent years, the use of billboards displayed along highways has proliferated. In addition, web based advertising, such as Facebook, Instagram and Twitter, are becoming more popular every day.
Firms interested in advertising in Guatemala may wish to contact the following association for guidance and referrals to Guatemalan advertising firms:
Unión Guatemalteca de Agencias de Publicidad - UGAP (Guatemalan Association of Advertising Agencies)
Contact: Carol Ladd, Executive Director
E-mail: director@ugap.com , ugap@ugap.com
Web page: www.ugap.com
Major Newspapers
The leading newspapers in Guatemala include the following:
Prensa Libre
Contact: Luis Enrique Solórzano, General Manager
Miguel Angel Méndez, Editorial Director
E-mail: nacionales@prensalibre.com.gt
Web page: www.prensalibre.com
El Periódico
Contact: Rodolfo Móvil, Director
E-mail: rmovil@elperiodico.com.gt / opinion@elperiodico.com.gt
Web page: www.elperiodico.com.gt
Nuestro Diario
Contact: Jorge Springmuhl, General Manager
E-mail opinion@nuestrodiario.com.gt
Web page: www.nuestrodiario.com
La Hora
Contact: Oscar Clemente Marroquín, Director
E-mail lahora@lahora.com.gt
Web page: www.lahora.gt
Television Channels/Companies:
The following are the major television channels in Guatemala:
Canal 3 de Televisión (Channel 3)
Contact: Fernando Villanueva, President
E-mail: fernando@canal7.com.gt
Web page: N/A
Televisiete (Channel 7)
Contact: Fernando Villanueva, President
E-mail: laura.alvarez@canal11.tv
Web page: www.canal7.com.gt
TELE ONCE (Channel 11)
Contact: Juan Carlos Gonzáles President
E-mail: katlyn.ruiz@canal3.com.gt
Web page: N/A
TRECEVISION (Channel 13)
Contact: Alfredo Brito, Editorial Director
E-mail: Alfredo.brito@telecentro.com.gt
Web page: N/A
GuateVision (Channel 25)
Contact: Ing. Guillermo Bendfeldt
E-mail: gbendfeldt@prensalibre.com.gt
Web page: www.guatevision.com
Canal Antigua
Contact: Karla Ortiz de Archila, General Manager
E-mail: info@canalantigua.com
Web page: www.canalantigua.tv
Radio Stations:
To listen to Guatemalan radio on the Internet, visit www.surfmusic.de/country/guatemala.html
For a list and description of Guatemalan radio stations, visit:
radiotime.com/region/c_100350/Guatemala.aspx
The following is a list of some of the major radio stations in Guatemala City:
Emisoras Unidas
Contact: Jaime Torres, General Manager , Luis Felipe Valenzuela, Director
E-mail: apatrullaje@emisorasunidas.com
Web page: www.emisorasunidas.com
Note: Emisoras Unidas is the largest radio network throughout Guatemala.
Cadena Azul de Guatemala
Radio Mundial
Contact: Fredy Azurdia Marroquín, General Manager
E-mail: cadenaazul@hotmail.com
Web Page: www.radiomundial.com.gt
Radio Sonora
Contact: Arnulfo Agustín Guzman, Director
E-mail: maria.solarez@sonora.com.gt
Web page: www.sonora.com.gt
Magazines and Business Journals:
The following are some of the leading magazines for business in Guatemala:
Revista Gerencia
Asociación de Gerentes de Guatemala
Contact: Mario Eduardo López Salguero, General Manager
E-mail: agg@agg.com.gt
Web page: www.agg.org.gt
Revista Industria
Cámara de Industria de Guatemala
Contact: Félix Colindres, Editor General
E-mail: info@industriaguate.com
Web page: www.revistaindustria.com
Mundo Comercial
Cámara de Comercio de Guatemala
Contact: Jeannette Balcarcel
E-mail: jbalcarcel@ccg.gt;
Web page: www.ccg.gt
Doing Business in Guatemala
American Chamber of Commerce of Guatemala
Contact: Gabriela Flores, Publishing Department
E-mail: gflores@amchamguatemala.com
Web page: www.amchamguate.com