Includes typical use of agents and distributors and how to find a good partner, e.g., whether use of an agent or distributor is legally required.
Last Published: 11/27/2019
In general, foreign suppliers enter the Chilean market by appointing an agent, distributor, or wholesaler.  Most are small-to-medium size firms.  Several large firms handle different product lines and operate as wholesalers.  Almost all the firms have their main offices in Santiago.  The larger ones have branch offices throughout the country, including the free-trade zones of Iquique and Punta Arenas.  Agent/representative commissions normally range from 5 to 10 percent, depending on the product. For contract requirements, see Local Professional Services.

Chile is a relatively small market where relationships in the business community are a key to success.  The selection of a Chilean agent or representative is an extremely important decision for U.S. exporters and merits a thorough review of possible candidates, their qualifications, and capabilities.  U.S. companies are invited to make full use of the wide range of market entry and partner search services offered by the Commerce Department’s U.S. Commercial Service, and for agricultural exports, the Department of Agriculture’s Foreign Agricultural Service.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.