Includes typical use of agents and distributors and how to find a good partner, e.g., whether use of an agent or distributor is legally required.
Last Published: 11/22/2019

Foreign manufacturers and exporters are represented in the market either through their own branch offices or through authorized agents and distributors. Many foreign firms use Algerian agents, consultants, or contracted representatives as a means to test, enter or maintain a basic presence in the market. Agents may provide a full range of services for companies selling products but are not allowed to enter into negotiations directly on some government contracts (see below).

The Commercial Service at the U.S. Embassy in Algiers offers several services to help identify agents, distributors, or potential partners. The Gold Key Service provides U.S. businesses with one or two days of one-on-one meetings in Algeria with prequalified potential partners, agents or distributors. U.S. Embassy Commercial Specialists can translate at these meetings if necessary. The International Company Profile provides U.S. firms with a broad background check on potential Algerian partner companies. In the event that U.S. companies anticipate or encounter challenges in securing project tenders, the Commercial Service can coordinate with the Advocacy Center, based at the U.S. Department of Commerce, and work with firms to provide adequate support. For the address and phone number of the nearest Department of Commerce office, call 1-800-USA-TRADE (1-800-872-8723).

Local agents and distributors assist U.S. firms with documentation in French and with local laws, practices and procedures. U.S. firms often use regional distribution centers in Europe or the Middle East, but Algerian purchasers of U.S.-made equipment increasingly want to buy directly from the United States.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.