Describes what is customary in the market for sales and customer support.
Last Published: 11/22/2019

Suppliers of capital goods to the Algerian market are required to provide post-sales service and customer support. Free sales service is usually required for a period of one or two years, depending on the nature of the transaction. U.S. firms are respected for their high quality of post-sales services. Suppliers may enter into agreements thereafter to provide customers with extended sales service, which is referred to as technical assistance in Algeria.

Foreign suppliers provide customer support via liaison offices or local business distributors in Algeria. Liaison offices are prohibited from engaging in commercial transactions and thus cannot import, distribute or invoice any equipment, spare parts or services. These items must be imported by the Algerian end-users either directly or through distributors.

Sales service for consumer goods is a relatively new development in Algeria. It is compulsory for distributors of foreign products to offer a six- to eighteen-month warranty, and, depending on the type of goods, to stock parts locally, or to provide post-sales service to customers.
 

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