Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.
Last Published: 6/24/2019

The ad industry is developing rapidly in Albania as consumers and companies realize advertising’s effectiveness and marketing’s importance. All forms of media, including television, newspapers, magazines, radio, and outdoor billboards are used, though television remains the predominant medium. To a lesser extent, trade shows, sales promotion literature, and event sponsorship are also used to advertise goods and services. Albania has three national TV stations: state-owned RTSH and privately owned Top Channel and TV Klan. Dozens of local TV stations also exist. Several billboard-advertising companies offer services in the domestic market. International and domestic advertising agencies and PR firms also exist. Rules on advertising are generally liberal with a few exceptions. The government allows neither tobacco advertising nor alcoholic beverage advertising to minors. The government has also introduced restrictions on the marketing and advertising of energy drinks and sweetened beverages to minors. Advertising for over the counter medications is approved and monitored by the National Center of Drugs and Medical Equipment. Advertising of registered drugs is prohibited and promotion of such drugs is done through publication of literature and organization of professional scientific events.

The U.S. Embassy offers fee-based Single Company Promotions to help connect companies to major business and government decision makers in Albania.

Trade events and fairs are effective promotion channels for industrial products. Local and foreign firms rely on trade fairs to build business connections, gain market visibility, and learn about new technologies. A list of local trade fairs can be found at the end of this document or here.

For more information on advertising and the Single Company Promotion, please contact the Embassy at USALBusiness@state.gov  
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.