Describes what is customary in the market for sales and customer support.
Last Published: 6/24/2019

Retailers in Albania may require assistance to design point-of-sale promotions. Foreign companies may need to advise their agents and distributors on shelving displays, product location, promotional campaigns, and promotional literature.

Although sales support and customer service are relatively undeveloped as marketing tools, service provided by local distributors to customers has improved.

Firms selling capital equipment or technology should emphasize customer service and product quality. American companies that seek to operate in Albania may consider training their distributors/agents to communicate the firm's distinctive corporate policies, behavior and standards, and offer after sales service.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.