Taiwan - Trade Promotion and AdvertisingTrade Promotion and Advertising
Taiwan businesses are active in the global marketplace. Executives stay well-informed about current trends in their industries by reading internationally-published trade journals and participating in major trade events both in Taiwan and abroad. In most major industries, industry associations work with the Taiwan External Trade Development Council (TAITRA) to organize local trade shows. Participating in major trade shows and advertising in relevant Taiwan trade publications are useful ways to boost sales in the market. Local partners often give the best advice on where and how to advertise effectively.
Information about upcoming trade shows in Taiwan is available on TAITRA’s website. TAITRA also offers several helpful lists, including a frequently updated calendar of TAITRA-sponsored trade shows, international conferences, and exhibitions held at the Taipei World Trade Center and the Nangang Exhibition Center.
The following are some of Taiwan's major industry/commercial newspapers and business publications with their respective websites: Taiwan's advertising sector is comparable to that of other developed economies and covers a wide range of media. However, Taiwan advertising is known for a complicated network of “do’s and don’ts”, particularly in regard to the protection of women and children, that may require reference to other laws and regulations. The Cable, Radio and Television Act, which governs advertising using these media, specifies that all commercials must be pre-approved by the relevant official department(s). The duration of advertisements may not exceed one-sixth of a program’s total transmission time. Additionally, there are other content restrictions for television and radio advertising, especially for alcohol and tobacco products.
Digital and social media are effective marketing platforms in Taiwan. For additional information, please visit the Digital Marketing subsection under the e-Commerce section.
AIT’s Commercial Section offers the Single Company Promotion (SCP) and other services to help U.S. companies promote their products and services in Taiwan. The Section also organizes U.S. Pavilions to help American companies participate in Taiwan trade shows. This year, the Trade Event Partnership Program (TEPP) and Trade Event Menu of Services (TEMS) services were introduced to support trade show and U.S. Pavilion organizers. For further details, please contact the TEPP/TEMS task force at Tradeevents@trade.gov, or visit the AIT Commercial Section (CS Taiwan) website.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
Information about upcoming trade shows in Taiwan is available on TAITRA’s website. TAITRA also offers several helpful lists, including a frequently updated calendar of TAITRA-sponsored trade shows, international conferences, and exhibitions held at the Taipei World Trade Center and the Nangang Exhibition Center.
The following are some of Taiwan's major industry/commercial newspapers and business publications with their respective websites: Taiwan's advertising sector is comparable to that of other developed economies and covers a wide range of media. However, Taiwan advertising is known for a complicated network of “do’s and don’ts”, particularly in regard to the protection of women and children, that may require reference to other laws and regulations. The Cable, Radio and Television Act, which governs advertising using these media, specifies that all commercials must be pre-approved by the relevant official department(s). The duration of advertisements may not exceed one-sixth of a program’s total transmission time. Additionally, there are other content restrictions for television and radio advertising, especially for alcohol and tobacco products.
Digital and social media are effective marketing platforms in Taiwan. For additional information, please visit the Digital Marketing subsection under the e-Commerce section.
AIT’s Commercial Section offers the Single Company Promotion (SCP) and other services to help U.S. companies promote their products and services in Taiwan. The Section also organizes U.S. Pavilions to help American companies participate in Taiwan trade shows. This year, the Trade Event Partnership Program (TEPP) and Trade Event Menu of Services (TEMS) services were introduced to support trade show and U.S. Pavilion organizers. For further details, please contact the TEPP/TEMS task force at Tradeevents@trade.gov, or visit the AIT Commercial Section (CS Taiwan) website.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.