Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 6/13/2019

Price, quality and service are the main selling factors in Singapore.  Prospective exporters to Singapore should be aware that competition is strong and that buyers expect good quality after-sales service.  Selling techniques vary according to the industry or the product involved, but they are comparable to the techniques used in any other sophisticated market.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.