Describes what is customary in the market for sales and customer support
Last Published: 8/13/2019

An excellent package of customer service and after-sales support is a major driver of buyer patronage in this market.  U.S. companies must be willing to do as much as they can to support their local representatives and respond positively to customer complaints.  Over the past years, the Nigerian market for U.S. products and services has come under heavy pressure from Asian exporters and investors, particularly Chinese and Indian entrepreneurs, who are setting up a local presence and building partnerships across the country.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.