Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 2/13/2019

The selling factors/techniques applicable to Malta are generally the same as those used in other Western European countries.  Due to the country’s small size, the sales territory includes all of Malta.  It has become increasingly popular that agents of U.S. brands also acquire the license to be the official distributor for other countries in the Mediterranean region, such as Libya.

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