Includes typical use of agents and distributors and how to find a good partner, e.g., whether use of an agent or distributor is legally required.
Last Published: 6/28/2019

Personal relationships figure prominently in Kazakhstan’s business culture.  In an economy where rule of law is not yet firmly established, the quality and depth of business relationships are often your best protection against loss and your key to market access.  Selection of a local partner (or partners) is probably the most important decision your company will make in its market entry.  An on-the-ground presence is crucial for effective business development.

A good distributor/agent is the best way to solve a variety of problems including communication and providing after sales service. 
Many exporters designate a Kazakhstani-based trading company as their local sales agent responsible for handling customs clearance of imported goods, dealing with established wholesalers and/or retailers, marketing the product directly to major corporations or the government, and handling after-sales service.  In some cases, especially when selling to the government, a Kazakhstani distributor is vital.

U.S. companies are encouraged to work the the U.S. Embassy’s Commercial Section for assistance identifying pre-qualified distributors, product representatives and other local partners.

Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.