Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 6/13/2019

U.S. firms doing business in Europe should be aware that there are several organizations in Brussels focused on representing U.S. business interests and engaging with EU institutions including the European Commission, European Parliament and the Council.
The European Union market is a differentiated one, as supply and demand needs vary from member state to member state. While a pan-European business strategy is critical, individual market entry plans must be developed on a country-by-country and industry-by-industry basis.
In order to learn more about product’s potential in a given market, the market’s business practices and best prospects for success please visit the Export.Gov – Market Intelligence website
 
 
The U.S. Commercial Service office in Athens can assist U.S. companies on an individualized basis to develop a market entry strategy and customized business solutions for Greece and the European region.  Contact us at Office.Athens@trade.gov or visit our website.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.