Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 12/3/2018

For most Ghanaian business sectors, there are no laws requiring the retention of a local agent or distributor when exporting to Ghana. There has been a recent push for local content requirements in a number of industry sectors and legislation was passed in late 2013 to regulate local participation in the petroleum sector. In all sectors, the U.S. Commercial Service has observed that U.S. companies who retain an experienced agent or distributor (who has a thorough understanding of the local economy and shares the same expectations as their U.S. partners) are less likely to experience problems entering the market. The U.S. Commercial Service can assist with finding potential local partners. 
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.