Learn about barriers to market entry and local requirements, i.e., things to be aware of when entering the market for this country.
Last Published: 2/2/2019
  • Even though Danish consumers are seen as early adopters of certain products, primarily hi-tech products, a majority are also relatively conservative. They prefer to buy products that have already proven their technology and value. 
  • Danish companies believe in long-term relations.  Companies that are in the market chiefly to “make a fast buck” may find better opportunities in markets other than Denmark.
  • Danish wages are high and personal taxes are among the highest in the world, but corporate taxation is among the lowest in the EU (22% in 2018).
  • Denmark has decided not to participate in the Euro, but the Danish Krone is pegged to the Euro with a very narrow band (2.25%) of Central Bank intervention rates. However, the government’s monetary and exchange rate policies aim at price stability and building international confidence in a strong Danish economy.  There is strong international confidence in the Danish economy and the Krone.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.