Croatia - Market Entry StrategyCroatia - Entry Strategy
Because the Croatian market is fairly sophisticated, businesses considering entry should plan well and consider:
Thorough due diligence of potential partners and specific business opportunities (especially in the real-estate sector) significantly reduces the risk of failure or long-lasting commercial and investment disputes. The U.S. Commercial Service in Croatia offers to U.S. exporters a number of cost-effective business facilitation services, including counseling, information on key local contacts, appointment setting, background checks on potential business partners, and organizing single and multi-company promotion events. For a full list of the services offered please visit: Export.gov/Croatia. Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
- The price sensitive nature of consumer demand in Croatia;
- A judicious selection of one of three low-risk entry strategies: representation; agency or distributorship. (Note that, if possible, a Croatian agent or distributor is still preferable to a “European office” due to the difficulty of the language and other idiosyncratic market factors);
- After-sales service, follow-up and training are essential;
- The entrenched bias of a conservative market that sticks to known suppliers and therefore requires sustained market development; and
- Croatia’s position as the pre-eminent stepping-stone for developing most sectors in southeast Europe.
Thorough due diligence of potential partners and specific business opportunities (especially in the real-estate sector) significantly reduces the risk of failure or long-lasting commercial and investment disputes. The U.S. Commercial Service in Croatia offers to U.S. exporters a number of cost-effective business facilitation services, including counseling, information on key local contacts, appointment setting, background checks on potential business partners, and organizing single and multi-company promotion events. For a full list of the services offered please visit: Export.gov/Croatia. Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.