Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 9/30/2019

In general, direct marketing techniques that succeed in the United States are also effective in reaching Canadian audiences. Tapping into this market can be as easy as placing an advertisement in a magazine or on the internet.

To learn more, visit the websites of these industry organizations: The Canadian Marketing Association at www.the-cma.org/ and Direct Marketing News at www.dmn.ca/. Both are widely considered to be leading sources of information about direct marketing in Canada.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.