Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 9/13/2019
Direct marketing through catalogs, telemarketing and the Internet from the U.S. to Bulgaria is relatively underdeveloped, and difficult due to Bulgaria’s low purchasing power, the high cost of shipping, and the lack of security for packages.  Bulgarians use debit and credit cards, but cash is still more prevalent than in other EU countries. 
 
  • Some Central European companies offer direct marketing of U.S. products in Bulgaria, and use television home shopping "infomercials" to sell kitchen tools and fitness equipment not available in local shops
  • Home demonstrations are not popular and have generated little success; however, Avon and Oriflame (Swedish) have reported success with the direct sale of cosmetics.

For EU regulations and legislation on direct marketing, please see:
http://export.gov/europeanunion/eustandardsandcertification/2010countrycommercialguide/index.asp

 

    Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.