Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.
Last Published: 8/22/2019

Government-owned media include two television stations, a radio station, and Angola’s only daily newspaper, Journal de Angola.  Private media include one television station, several radio stations, and several privately owned press weeklies.  All of these media channels provide advertising opportunities. 

Press coverage can be another useful strategy for building market visibility in Angola.   However, it is important that media relations are carefully managed so that messaging is accurately presented.

For consumer-oriented products, billboard advertising is also common as is sponsorship of popular events.
In addition, social media is widely used and a cost-effective means to advertise in Angola.  Please refer to section on e-commerce for more information.

In technical and professional areas, conferences, symposium by industry area, and a limited number of trade shows provide opportunities for promotion and technical presentations that can help build market visibility and develop relationships with key buyers.
 
Consistent marketing and business development efforts are key to business success in Angola.  Given the relatively small size of the business and government market, building and maintaining a good reputation for the company and/or product is key due to substantial reliance on client referrals.  A well selected distributor or representative can be key to this effort.

The main trade show in Angola, FILDA – the International Fair of Luanda - is held annually in July. This multi-industry show is a good platform to build market visibility, especially once an international company is established in the Angola market.   Normally, the FILDA show organizer hosts other smaller trade events in a range of sectors throughout the year. Angola’s trade show schedule can be found on FILDA’s website:  https://filda.co.ao/ .


 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.