Market Diversification Tool
The Market Diversification Tool was developed by the Industry and Analysis unit within the International Trade Administration. It is a great starting point to supplement your own research into potential export markets.
Among U.S. companies that export, more than half only export to one market.
The Market Diversification Tool can help identify potential new export markets using your current trade patterns. Enter what products you make and the markets you currently export to, and the Market Diversification Tool crunches the numbers to help you identify and compare markets you may want to consider.
The tool is user-friendly and flexible, allowing you to tailor the search to fit your needs. It brings together product-specific trade and tariff data and economy-level macroeconomic and governance data to provide a picture of which markets make sense for further market research. You can limit the markets in the results to only the ones you want to consider and modify how each of the eleven indicators in the tool contributes to a country’s overall score. You can even export all the data to a spreadsheet for further analysis, and the tool connects you to additional resources to help with your market research.
The Market Diversification Tool was developed by the Industry and Analysis unit within the International Trade Administration. It is a great starting point to supplement your own research into potential export markets.
Launch the Tool
The Market Diversification Tool can help identify potential new export markets using your current trade patterns. Enter what products you make and the markets you currently export to, and the Market Diversification Tool crunches the numbers to help you identify and compare markets you may want to consider.
The tool is user-friendly and flexible, allowing you to tailor the search to fit your needs. It brings together product-specific trade and tariff data and economy-level macroeconomic and governance data to provide a picture of which markets make sense for further market research. You can limit the markets in the results to only the ones you want to consider and modify how each of the eleven indicators in the tool contributes to a country’s overall score. You can even export all the data to a spreadsheet for further analysis, and the tool connects you to additional resources to help with your market research.
The Market Diversification Tool was developed by the Industry and Analysis unit within the International Trade Administration. It is a great starting point to supplement your own research into potential export markets.